Week 8: Google Ad Campaign

I felt like the articles and video for this week were very helpful in narrowing down the purposes of each section for the ad.  Since I am not selling something directly I feel like a google ad is a little harder than just en e-commerce site.  My "specials" are maybe more directly related to specific articles, ideas, podcasts, or appearances.  When I started with this last week and felt unsure about it, I think I was thinking too generally about the website.  I do want people to peruse the whole site, but I guess I could look at it more like pinterest.  You see a specific idea you like that takes you to the site.  You were drawn there by a specific idea, but the whole site might appeal to you.   Overall though, we are working on getting our specific content up to par so people really feel like there is something to look at when we get them to the site. 

Week 7: Keywords

This week we learned about Google Ads campaigns and using good keywords.  Coming up with a list of keywords really helped me stretch into what kinds of content we might want to offer on the blog.  Creating a google ad was exciting because of course I have seen them every time I do a search and now I feel kinda cool knowing how to do it.  I wish there had been some more info on the bidding for clicks and the budget and how all the works.  I don't feel like I understand it very well, although some of my students comments helped me learn a little about it.  I am wondering if a budget of $3 is going to be any help at all.  I guess that is all part of the experiment though.  I kept thinking of ads I see and wondering if those companies are successful and is the ad worth it.  I am excited to see how it works and use these powerful marketing tools.

Week 6: Legal Structure

This is a topic that is a little intimidating for some.  I have done the business license process before because I had to obtain a license to be a massage therapist.  It was a fairly simple process except at that time you have to physically go down to the office and wait forever.  Hopefully it is a little more streamlined than that now days. 

I think overall my opinion after the studies this week is to make sure that I have the right structure based on my goals and plans.  It is easiest and least expensive to start with a sole proprietorship, but if this is a business idea that expands or starts making a decent amount of income I would want to separate it into an LLC.  This is eventually what my brother and I want to do as we build a business that would likely have many ventures under it's umbrella. 

Week 5: Site Design

I felt pretty confident in most of this weeks info prior to this week.  I took some layout and typography classes earlier in my college years and I feel like I have always had a pretty good eye for layout and design.  I can notice in an instant if a website isn't really up to date and it is true they usually lose my business.  If things are not easily navigable that's a major negative as well.  The thing I did learn was about the numbers to "look impressive."  I never would have really thought about that, but I might try it when I go to design a home page or something to help break up pages.