Week 8: Google Ad Campaign

I felt like the articles and video for this week were very helpful in narrowing down the purposes of each section for the ad.  Since I am not selling something directly I feel like a google ad is a little harder than just en e-commerce site.  My "specials" are maybe more directly related to specific articles, ideas, podcasts, or appearances.  When I started with this last week and felt unsure about it, I think I was thinking too generally about the website.  I do want people to peruse the whole site, but I guess I could look at it more like pinterest.  You see a specific idea you like that takes you to the site.  You were drawn there by a specific idea, but the whole site might appeal to you.   Overall though, we are working on getting our specific content up to par so people really feel like there is something to look at when we get them to the site.