This week we learned about setting up our google analytics account and getting it installed on our website to start tracking valuable information in regards to visitors to our website. Some of the things we can see in analytics is how many people visit your site, how long they stay on your site, if they are browsing around your site. This information tells you something about the user experience of your website. If people can't find what they are looking for or they don't like the feel of it, they will leave pretty quickly.
We also learned about a Quality Rating Score in Google Ads. The score tells you how likely it is that your ad is being seen, as well as the click through rate of your ad. This information helps you determine if you are using the right phrases and keywords in your ad. We linked the ad account to analytics so that we can also see which ads are doing the best in getting people to our site.
Right now it is all in theory, but I am excited to see how it works in relation to the money we are spending. I am worried that my site doesn't have enough content yet to keep people there, but I think seeing if the ads work will still be interesting.
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